Evaluating An Event

As I mentioned in previous Blogs, one of the ways Judi and I occupy our time on the long trips home from a visited event, is to complete an informal evaluation of the event. This series will explore some of the events aspects that we discuss.

Curb Appeal

How an event looks and feels is very important! It not only enhances the visitor experience, but encourages people to both come back and to tell their friends. As I mentioned under Advertising and Promotion, “Word of Mouth” is the best kind of advertising!

Location

The location of an event is very important. Not only for the purpose of holding an event, but also that it is easy to locate! I can’t tell you how many times Judi and I have driven into a community only to become frustrated because we couldn’t find where the event was being held! Additionally, the look or curbside appeal is also important. You know the old saying “First Looks Are Important”! This applies to people, homes and festivals/events. You always want to “Put your best foot forward”. These sayings may be old, but they have become part of our vocabulary for a reason, they work!

(To Be Continued)