Evaluating An Event

As I mentioned in previous Blogs, one of the ways Judi and I occupy our time on the long trips home from a visited event, is to complete an informal evaluation of the event. This series will explore some of the events aspects that we discuss.

Event Promotion

Obviously one of the important pre-event activities is event promotion. Where possible, Judi and I try to look at each event’s promotional efforts.

Advertising and Promotion (Part Five)

The final method of advertising and promotion that I would like to discuss is the Festival/Event Program Guide. This can take many forms, from a simple one page flyer to a full colour magazine. During our travels, we have seen both kinds. Usually, the bigger the event, the more elaborate the Program Guide. These Guides normally evolve as an event grows and becomes more prosperous. Here’s an example. On an event that I worked on, our first Guide was part of a newspaper … the local newspaper just took our list of events and then re-printed them in their newspaper. Fortunately the event was very successful in its first year, so we had no problem convincing the paper to expand its coverage on our event. As the event continued, the paper, seeing its success, wanted to become a sponsor and to give us sponsorship dollars. They recognized that our event earned them extra income, because they were able to sell ads around event coverage.


(To Be Continued)