Evaluating An Event

As I mentioned in previous Blogs, one of the ways Judi and I occupy our time on the long trips home from a visited event, is to complete an informal evaluation of the event. This series will explore some of the events aspects that we discuss.

Event Promotion

Obviously one of the important pre-event activities is event promotion. Where possible, Judi and I try to look at each event’s promotional efforts.

Advertising and Promotion (Part Three)

In addition to optimizing your website to get maximum traffic to it, another method of getting people to your website is through “Google Ad Words”. The purchase of Google Ad Words can bring your website to the attention of internet visits through specific “key” words (key words are the words that are used by internet users who are searching for specific subjects or events). An example of a key word or key word phrase could be Ajax Festivals. Your website designer could help you in this area to define the words and phrases. There are other places that you could purchase an Ad, such as, Banner Advertising on one of our Festivals Visited websites. We attract approximately 400,000+ event web visitors per year. All of the above forms of advertising and promotion will cost your events something. There are however, other ways to promote your event that wont cost you anything.

(To Be Continued)