Evaluating An Event

As I mentioned in previous Blogs, one of the ways Judi and I occupy our time on the long trips home from a visited event, is to complete an informal evaluation of the event. This series will explore some of the events aspects that we discuss.

Event Promotion

Obviously one of the important pre-event activities is event promotion. Where possible, Judi and I try to look at each event’s promotional efforts.

Advertising and Promotion (Part Two)

As mentioned in my previous article, there are all types of ways to promote your event. As I’ve said, “word-of-mouth” is the best and most long lasting. However, all events, especially new or changed events, need to use other forms of advertizing and promotion. I think the biggest thing that you have to consider is who your Target Market is! If you are only targeting local visitors, that’s one thing. But if you want to draw people from further distances, your marketing plans need to be more comprehensive. Let’s take a look at some examples.

For a smaller local event where you are mainly interested in attracting local people, you might try taking out an Ad in your local newspapers or local radio stations. Flyers in shops and elsewhere can also get your message out.

For larger events, where you want to attract visitors from outside your area, you might want to advertize in targeted newspapers and radio stations. Or, you might consider advertizing on Regional television stations. Magazines could also be useful for getting your message out. However, one of the least understood, but most effective ways of getting your message out to a large population, is Internet Advertizing! There are a number of ways of going about this, but all of the ways entail your event having an effective and functional  Website!

(To Be Continued)