Evaluating An Event

As I mentioned in previous Blogs, one of the ways Judi and I occupy our time on the long trips home from a visited event, is to complete an informal evaluation of the event. This series will explore some of the events aspects that we discuss.

Event Promotion

Obviously one of the important pre-event activities is event promotion. Where possible, Judi and I try to look at each event’s promotional efforts.

Advertising and Promotion (Part One)

There are lots of ways to promote your Festival or Event … Newspaper Ads, Radio Ads, Television Ads, Internet Advertizing, etc. However, to me, the ultimate way to advertize and promote your event is through “Word-of-Mouth” recommendations! This means that your event must live up to its reputation. Reputation can mean anything from what you did last year to how you promote this year’s event. I think one major mistake that many Festivals/Events make when they advertize is “over selling”. Of course, it’s important to put your best foot forward, but if you “over sell” people, then the future of your event can be in jeopardy. Judi and I know this from experience, as we have visited events that sounded great, but did not deliver! An example of this was an event we visited last year that had an interesting website and a professionally produced glossy brochure. However, when we visited the event it had none of the gist that had been promised in their advertizing. I must say that we were very disappointed in the event and wonder if the event will live to see another day.
(To Be Continued)