Evaluating an Event
- Visitor Shuttle Bus - If your event is going to attract a lot of overnight guests, setting up a shuttle service between accommodations and an event grounds is a good idea.
- Communications Plan - As an out-of-town visitor to most events, Judi and I are often frustrated that there is no way to communicate with event organizers on the day(s) of the event. I feel that all events should have an “active Event Telephone Number” that can be called and will be answered during an event. The number should be well published on the event’s website. The number could be an organizers cell phone or home phone. If a business number is not available or a cell phone is used, it should always be on full charge and have no “dead zones”. At the very least, well identified staff, volunteers should have a “walkie-talkie” communications system, so at least communications can be relayed throughout the event from visitors and vendors/performers alike.
- Visitor Coupons - The way to a visitor’s heart is “Free stuff” or at least a good “savings”! Offering visitors “local business” savings coupons, are a great way of adding value while helping out the local economy. A word of caution, however, the “coupons” should have good perceived value, offering “junk coupons” will only disappoint visitors.
Labels: Gary's Blog - Week 224